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La Riche Directions Neon Blue is a semi-permanent hair dye in a bright blue shade with purple undertones. Supplied as a multipack, it offers extra product for topping up colour or covering longer hair lengths. The formula is vegan friendly and cruelty free, and it is free from PPD, ammonia and peroxide.
Colour results vary depending on hair type, porosity and base colour. On brown hair, Neon Blue may give a subtle tint; for best results, apply to pre-lightened, bleached hair. This shade is not suitable for use on hair with more than 10% grey coverage.
Wear protective gloves. Apply evenly to towel-dried hair using a tint brush or comb, then leave to process for 15–30 minutes before rinsing thoroughly. Read the instructions and perform a patch test before use.
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