eto is an elegant wine decanter with a difference. Hidden inside is our patented wine preservation system which creates an airtight seal, and preserves your wine’s freshness and taste for up to two weeks.
Eto’s story started in 2012 when Tom Cotton and his wife, while raising a young family, often found themselves discarding leftover weekend wine. Seeking a way to preserve it, Tom realised that existing preservation methods were either ineffective or relied on single-use components. With two decades of experience in product design, Tom believed there had to be a better solution.
Today, eto has built a global community of users across more than 100 countries. The brand was honoured as one of Walpole’s 12 Brands of Tomorrow, the official organisation for British luxury products, and also won a Red Dot design award. With our range expanding we continue to serve and inspire new eto customers, and we’re excited about the future ahead.