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Affirm Care Colorsations Color Retention Shampoo is a mild, sulphate-free shampoo created to cleanse while supporting colour retention. The conditioning formula combines Shikakai, Amla and Reetha to help detangle as you wash, leaving hair easier to comb. Anti-fade additives help reduce colour fading, while sub-micron technology supports absorption of beneficial ingredients. Keratin is included to strengthen hair fibres, and the formula normalises hair pH.
Suitable for all hair textures, it cleanses without stripping hair colour and helps hair look fresh and vibrant.
Apply liberally to wet hair and work into a rich lather. Rinse and repeat, then proceed to conditioner.
Rackhams Reference : 12JA2QYTNP
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