BALOU (35)

BALOU gives you timeless staples, celebrating women with long lasting chic.

BALOU is a brand that represents and champions all women. The mother, the career woman, the survivor, the leader, the homemaker and more. To those who seek fashion that not only complements their diverse lifestyles but also reflects their roles as dynamic, multifaceted women. The brand caters to those who embrace a sense of empowerment and celebrate their unique identities. 

BALOU stands for empowerment, quality, accessible luxury & community. 

At BALOU, they pride themselves on offering an expertly curated selection of clothing that epitomizes affordable luxury. Their collections are designed with the modern woman in mind, blending fashion-forward sensibilities with understated simplicity. Each piece in their line is a wardrobe must-have, crafted to meet the diverse needs of today’s women, who balance multiple roles with grace and style. 

Discover the perfect blend of quality, style, and functionality with BALOU. 

Their signature collections feature premium staple items that serve as the foundation of a versatile and chic wardrobe. Every piece is thoughtfully designed to ensure maximum comfort and quality, allowing mothers to look and feel their best throughout their busy days. 

BALOU represents a lifestyle of elegance and practicality. Our curated selections are not only fashion-forward but also timeless, ensuring that every item remains a beloved part of your wardrobe for years to come. 

In addition to their women’s line, they offer mini-me matching styles; creating an endearing and cohesive look that celebrates motherhood, an integral part of their community. 

BALOU’S Story & Values 

BALOU was founded by British designer and mother, Banayioda Theodorou in 2020. Her background in the industry consists of over 15 years of qualifications and experience in fashion; working in categories such as bridal, tailoring, and ready to wear womenswear and kidswear. Banayioda (also known as B) grew a whole new passion for woman empowerment when she gave birth to her daughter, which led to BALOU being born shortly after. 

Empowerment

Supporting Modern Women – Holding a strong belief in empowering women, providing clothing that enhances their confidence and supports their multifaceted lifestyles.

Practical Elegance – Their designs offer a seamless blend of practicality and elegance, allowing women to feel stylish and comfortable in every aspect of their lives. 

Quality

Premium - Committed to delivering high-quality clothing with meticulous attention to detail, ensuring each piece is crafted to perfection. 

Durability & Functionality - Their garments are designed to withstand the demands of daily wear, providing lasting value through their durability and functionality. 

Affordability

Accessible Luxury - They strive to make premium fashion accessible to a broader audience by offering affordable pricing without compromising on quality or style.

Value - The collections are thoughtfully priced to provide excellent value, making premium fashion attainable.

Simplicity & style

Understated Charm – They believe in the power of understated simplicity, with fashion-forward designs that remain timeless and versatile.

Effortless Chic – Their collections embody a chic yet effortless style, making it easy for women to look and feel their best every day.

Community & sustainability

Ethical Practices - They are dedicated to ethical sourcing and production practices, ensuring that their clothing is made with respect for both people and the environment. Their up-and-coming collections will include added products & accessories made from all off cuts from production to significantly reduce waste.

Supporting Local Communities & Organisations – BALOU collaborates wherever possible, contributing to the growth and sustainability of their communities. BALOU’s newest collaborative partnership is with SmartWorks ; a charity that exists to give women the confidence they need to reach their full potential.