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For bold colour with a cult following, La Riche Directions Semi-Permanent Hair Colour in Rubine delivers a vivid shade in a fully mixable formula. Made by La Riche, a brand with over 30 years’ experience creating Directions hair dye, this set includes 2 x 100ml tubs of the same colour for consistent results or repeat applications.
The vegan formula contains no ammonia, peroxide, or PPD, and it is not tested on animals. Directions colours are described as conditioning and cleansing, with emulsifying and antistatic properties. All shades in the range can be mixed, opening up a wide spectrum of custom colour options.
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