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La Riche Directions Plum is a semi-permanent hair colour from the Directions range, supplied as a set of four 100ml tubs. Directions has been producing its hair dye range for over 30 years, with a palette of 46 shades that can be mixed together.
The formula is vegan and made without ammonia, peroxide or PPD. It is also cruelty-free, with no animal testing stated. Each tub includes full instructions and application details.
Rackhams Reference : F3D4Z692DF
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