0
Free Delivery on all orders!
The Rackhams Guarantee
Directions 4 x La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Ultra Violet
£17.05
Sale - Save 5%
Fast & Free Delivery *
Backed by the Rackhams Guarantee
UK Customer Support
Rated Excellent by Customers on Google
La Riche Directions Ultra Violet is a semi-permanent hair colour from the Directions range, supplied as a set of four 100ml tubs. Made by La Riche, the brand has produced Directions hair dye for over 30 years, with a palette of 46 fully mixable shades for custom colour creation.
The formula is vegan and contains no ammonia, peroxide or PPD. Directions hair colour is also not tested on animals. Each tub includes full instructions and application details.
Key features
- Semi-permanent hair colour in Ultra Violet
- Set includes 4 x 100ml tubs of the same shade
- 46 fully mixable shades across the Directions range
- Vegan formula
- No ammonia, peroxide or PPD
- Not tested on animals
- Over 30 years of Directions hair dye production
Rackhams Reference : 6K4VJV2PU9
Save 5%
This product is supplied by one of our approved partners.
Rackhams brings together a curated group of trusted partners so you can shop a wider range of premium products in one place — all backed and guaranteed by Rackhams.
We remain your single point of contact for every order, managing your experience from checkout through to delivery and after-sales support.
Learn more about the Rackhams Guarantee.
Save an extra 20%
Naturally Tiwa Skincare KARI Hair Cleanser
£14.40
£18.00 £20.00
Save an extra 20%
Naturally Tiwa Skincare KARI Hair Food - 250ml
£14.40
£18.00 £20.00
Save 15%
Sale
LILYEVE GrowTurn Exosome Brush Ampoule 100ml
From £11.90
£14.00
Redken Acidic Color Gloss 1 Min Gloss-in-Mask Mini 50ml
£15.98
£17.00
L'Oréal Professionnel Tecni Art Liss Control 150ml
£20.12
£22.50
Save 20%
Olsson Scandinavia Sensitive Hair Mask
£13.52
£16.90
Recently viewed
Save 5%
Save 5%
Save 5%
Save 5%
Save 5%
Save 5%
© 2026 Rackhams Retail Limited
Follow us
Pay securely with:
* Delivery availability varies depending on post code & time of order, an estimated delivery date will be provided at checkout.
Terms & Conditions Cookie Settings Privacy Policy