Florence Black at Rackhams

Florence Black believes every person has a story to tell, and the clothes we wear tell the story of our lives. Their story starts in 1954 during an iconic moment in history, a grandfather wearing a beautiful coat & a grandson in awe of the story that garment has held over 60 years later.

That coat has dictated the design principles of the brand henceforth - the comfortability and everyday wear of streetwear, with the sensibilities and detailing of tailoring, to create a considered aesthetic that can be worn for all occasions. 

A timeless, minimal style which will last you the seasons, not just one, to tell your story through the years.