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Warm, confident and modern, Boss Alive by HUGO BOSS Eau de Parfum is a woody aromatic fragrance for women, launched in 2020. It opens with a rich, fruit-led brightness where apple, plum and black currant meet the smooth sweetness of Madagascar vanilla, lifted by a dusting of cinnamon.
As it settles, jasmine sambac brings a soft floral glow, contrasted by an aromatic thread of thyme that keeps the heart crisp and contemporary. The dry-down is grounded and elegant, blending cedar and sandalwood with olive tree and other woodsy notes for a lasting, polished finish. With its balance of fruity warmth, gentle florals and clean woods, it suits everyday wear while feeling considered enough for evenings.
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