Joico Colorful Anti-Fade Shampoo

Keep colour looking fresh between salon visits with Joico Colorful Anti-Fade Shampoo, an anti-fade cleanser for colour-treated hair. It lifts away daily build-up and debris while helping to preserve long-term vibrancy and intensity.

The SLS/SLES sulphate-free formula contains camellia oil, with essential omega 9 fatty acids and antioxidants to help seal in moisture and restore luminous shine. Pomegranate fruit extract, rich in tannins and antioxidants, supports the longevity of hair colour. Joico Smartrelease™ Technology uses a liposome delivery system to continuously release rosehip oil, arginine and keratin to help repair, strengthen and protect hair from the damaging effects of daily styling. Used with the matching conditioner, it fortifies hair for 3x greater resistance to breakage against combing breakage on damaged hair versus a non-conditioner shampoo.

Key features

• Anti-fade shampoo
• Suitable for colour-treated hair
• Helps preserve long-term vibrancy and intensity of hair colour
• SLS/SLES sulphate-free (sodium lauryl/sodium laureth sulfate)
• Contains camellia oil and pomegranate fruit extract
• Smartrelease™ Technology releases rosehip oil, arginine and keratin via a liposome delivery system
• Fortifies hair for 3x greater resistance to breakage when used with the matching conditioner (against combing breakage on damaged hair vs a non-conditioner shampoo)

How to use

Apply to wet hair, lather, then rinse.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium Edta, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.