Joico Colorful Glow Beyond Anti-Fade Serum

Bring extra radiance to coloured hair with Joico Colorful Glow Beyond Anti-Fade Serum, a glossing serum created to help protect against colour-fading UV exposure. Formulated with Camellia Oil and Pomegranate Fruit Extract, it boosts shine and vibrancy while adding softness and smoothing the look of frizz in just one use.

Smartrelease™ Technology uses a liposome delivery system to continuously release rosehip oil, arginine and keratin, helping to repair, strengthen and protect hair from the damaging effects of daily styling. It also guards against the hair-dulling effects of pollution, laboratory tested using pollution particles.

Key features

• Anti-fade glossing serum
• Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
• Instantly increases shine
• Boosts colour vibrancy and provides softness
• Reduces frizz for smoother hair in just one use
• Guards against the hair-dulling effects of pollution (laboratory tested using pollution particles)
• Contains camellia oil and pomegranate fruit extract
• Smartrelease™ Technology releases rosehip oil, arginine and keratin

How to use

Apply 1–2 pumps to damp or dry hair, then style as usual.

Cyclopentasiloxane, Dimethicone, Ethylhexyl Methoxycinnamate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Butyl Methoxydibenzoylmethane, Tocopheryl Acetate, Propylene Glycol, Hydroxycitronellal, Linalool, Fragrance/Parfum.