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For bold colour with a cult following, La Riche Directions Semi-Permanent Hair Colour in Cerise delivers vibrant results in a semi-permanent formula. Directions has been producing its hair dye range for over 30 years and offers a palette of 36 bright shades, with colours that can be mixed to create custom tones.
Each tub contains 88ml of colour and includes full instructions for use. The tub has a tamper-proof lid and a 49mm opening for easier application with a tint brush (sold separately). Vegan friendly and not tested on animals, this is a confident choice for expressive colour at home.
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