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For bold, high-impact colour, La Riche Directions Semi-Permanent Hair Colour in Poppy Red delivers the brand’s signature vivid finish in an easy-to-use format. Directions has been producing its semi-permanent hair dye range for over 30 years, with a palette of 36 bright shades that can be mixed to create custom tones.
Each tub contains 88ml of colour and includes full instructions for use. A 49mm tub opening supports straightforward application with a tint brush (sold separately). Vegan friendly and not tested on animals, this is a confident choice for those seeking expressive colour with a trusted name behind it.
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