Lilly Loves at Rackhams

Lilly Loves was born from a lifelong love of embroidery and the belief that everyday accessories should bring joy, personality and a smile. Founded by British designer Emma Lomax, the brand’s roots stretch back to childhood. Growing up surrounded by thread, canvas and tapestry, embroidery was part of everyday life. Emma’s mother was an embroidery teacher and designer, and creativity became a family tradition that inspired a lifelong passion for stitched craftsmanship.

Today, it has become an established British fashion and accessories brand specialising in distinctive, design-led bags and accessories with a playful and contemporary aesthetic. From our UK studio, we embroider our designs in-house, combining quality materials with bold colours, original slogans and unique detailing. Our collections include handbags, tote and beach bags, cosmetic bags and accessories. Lilly Loves has built its identity around creating high-quality, accessible products that are fun, individual and instantly recognisable.