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Keep cool tones looking clear and bright with L’Oréal Professionnel Série Expert Silver Shampoo, a professional purple shampoo for grey, white and light blonde hair. Formulated to neutralise yellow and brassy tones, it supports a cleaner-looking silver, ash or light blonde result between salon appointments.
Violet micro-pigments deliver an instant toning effect, while amino acids help strengthen and protect the hair fibre. The technology is enriched with magnesium alongside a deep purple anti-yellowing agent. Used weekly, it cleanses gently without drying, leaving hair feeling soft, shiny and more manageable.
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