Lucy & Sam at Rackhams

Lucy & Sam believes baby clothes don't have to be boring. Founded in the UK, the brand set out to challenge the sea of beige and neutral babywear with bold colour, playful character-led prints, and designs little ones (and their grown-ups) actually love wearing.

Every piece is made from GOTS-certified organic cotton — soft, breathable, and kind to sensitive skin — with a plastic-free supply chain from production through to packaging. Collections are gender-neutral by design, built for mixing, matching, and happy hand-me-downs.

From the much-loved Cow and Peacock ranges to the newly launched Bee Kind collection, each print tells its own cheeky story, turning everyday essentials — babygrows, joggers, sweatshirts — into something a child can't wait to put on. For Lucy & Sam, sustainable parenting and standout style aren't a trade-off; they're the whole point.