LuvForever at Rackhams

LuvForever is a London-based womenswear brand founded by Garima Dubey in 2017, born from her determination to build something of her own.

What started with dresses sold from her garage grew into a brand for women who dress with intention, reflecting who they are and celebrating who they are becoming.

The collection, featured at New York Fashion Week and Paris Fashion Week, brings together hand-embellished and sequin gowns, elegant dresses and sharply tailored women’s suits. Thoughtful silhouettes and distinctive details create occasionwear designed to feel as special as the moments it is worn for.

At its heart, LuvForever is about individuality. Clothing that helps women feel confident, feel themselves and be remembered.