Rackhams Launches Online

A newly created, digital-first destination with curated brands and free delivery on every order.

The name Rackhams returns to British shopping in a new guise: a new, independently owned, online-only department store under new ownership. Built from the ground up for today’s customer, Rackhams offers a curated mix of designer labels, boutique discoveries and everyday essentials — with free delivery on every order.

For many, the name will ring a bell from high-street days and seasonal window displays. Today, Rackhams invites that recognition into a thoroughly modern setting — a newly built, digital-first destination focused on curated edit, service and simplicity.

Marketplace by design

While many retailers operate marketplace models alongside their own inventory, Rackhams is built as a marketplace-only business. The experience is designed to feel like a single, unified store—from product discovery and checkout to returns and support—so customers enjoy one clear set of standards wherever a partner product appears.

“At Rackhams, our marketplace-first approach is not a side project — it is the business. Because of that, we put equal weight on the experience for both our customers and our partners. Unlike bolt-on marketplaces, which rarely command the time and resources needed to deliver real pre- and post-sales support, we are built from the ground up to make that support central. That’s why we can promise an exceptional experience at every stage. Having previously built an online retail business to more than £100 million in annual turnover, I wanted to take those lessons in scaling and apply them to a new kind of department store.” Mark Jordan, CEO at Rackhams.

The Rackhams marketplace runs on simple, transparent terms for partners — with no hidden fees or onboarding charges — fostering trusted relationships that translate into value for customers. From fashion and beauty to home and garden, the platform blends premium brands with everyday favourites in one online place.

“Marketplace doesn’t have to feel piecemeal. We’ve created a fresh company around a simple idea: curated products, fair partnerships and effortless service—all online. With clear standards for sellers and free delivery on every order, Rackhams is designed for convenient, confidence-inspiring shopping.” Will Spencer, Sales Director at Rackhams.

What to expect at Rackhams

• Digital-first convenience: a modern, online-only department store experience
• Curated choice: designer brands, boutique labels and everyday essentials across fashion, beauty, home & garden
• Fair partner terms: straightforward marketplace policies with no hidden fees or onboarding charges
• One experience: unified checkout, communications and support for every order
• Customer perks: free delivery on every order and responsive UK-based support

Since soft launch, Rackhams has welcomed a fast-growing customer base and is seeing strong month-on-month growth.

“Since our soft launch we’ve been delighted with the momentum Rackhams has built. We’ve already welcomed over 600 partners and shipped tens of thousands of orders in less than a year, and we fully expect this growth to accelerate as we increase our presence within the market. The response from customers has been especially encouraging — they’ve embraced our new online presence, praising both the value we deliver and the ease of ordering. Our careful approach to selecting partners, coupled with our focus on exceptional value, has already earned us an excellent rating on leading review platforms. Looking ahead, we’re excited to continue growing the business online while creating more jobs here in the UK.” Will Spencer, Sales Director at Rackhams.

About Rackhams

Rackhams Retail Ltd is a new, independently owned company trading as Rackhams, with the Rackhams trademark registered to the business for retail services (Class 35), including clothing, beauty, jewellery, furniture and consumer electronics. Built from the ground up as an online-only department store, Rackhams offers a curated marketplace of designer brands, boutique labels and everyday essentials. With free delivery on every order, partner-friendly terms and a marketplace-first approach, Rackhams is designed for today’s customer: convenient, reliable and confidence-inspiring. The business is led by Mark Jordan, an experienced retail entrepreneur who has previously scaled and exited a successful UK online retail business.