Discover professional haircare innovation with Redken, a pioneering brand founded in 1960s New York by American actress Paula Kent. After experiencing sensitivity to traditional hair products, she set out to create high-performing formulas that were both effective and gentle on the hair and scalp.
From the beginning, Redken combined beauty with advanced scientific research, working alongside leading chemists to develop targeted solutions for different hair types and concerns. The brand’s early focus on protein reconditioning transformed the industry, introducing products designed to strengthen and repair hair from within rather than simply masking damage. Today, Redken’s protein-based formulas remain trusted by professionals and individuals worldwide for their performance-led results.
Explore professional haircare solutions from Redken, expertly developed to target specific hair concerns with performance-led formulas. Whether you are maintaining colour, repairing damage or restoring moisture, each collection is designed to support healthier-looking, stronger hair from root to tip.
Maintain salon-fresh vibrancy with the Acidic Color Gloss range. Formulated with an advanced pH-balanced system and an Acidic Shine Complex, it helps seal the cuticle to lock in colour and enhance glass-like shine between appointments, keeping tones rich and radiant for longer.
Ideal for heat-damaged, dry or colour-treated hair, the Acidic Bonding Concentrate collection helps reinforce weakened strands. Powered by citric acid and a concentrated bonding care complex, these targeted formulas work to strengthen, repair and hydrate, improving resilience and reducing visible signs of damage.
Keep blonde shades bright and fresh with the Blondage range. Designed to neutralise brassy and copper tones, these violet-pigmented formulas help counteract unwanted warmth while supporting shine and clarity between salon visits.
Restore strength with the Extreme collection, created for hair prone to breakage and split ends. Enriched with protein-based technology, it helps fortify weakened fibres at the root, core and tip, leaving hair feeling stronger, smoother and visibly healthier.
Replenish dry, brittle hair with All Soft, a deeply nourishing range infused with argan oil and a Moisture Complex. Designed to restore lipids and improve manageability, it delivers lasting softness, smoothness and glossy shine.
Redken gift sets bring together complementary products designed to work in harmony. Ideal for treating yourself or someone special, each set offers a complete routine to support long-term hair health and professional-level results at home.