True Traders at Rackhams

True Traders Ltd is a UK‑based, multi‑brand online retailer built on strong family values and a commitment to quality. Established in 2007, we remain a proudly family‑owned and family‑run business, dedicated to offering customers a dependable and enjoyable shopping experience.

From the beginning, our aim has been simple: to provide great home and garden products at competitive prices, supported by exceptional customer service. We believe that shopping should be straightforward, reliable and stress‑free and we work hard every day to make that a reality for our customers.

Our in‑house brand, True Products, reflects our passion for creating well‑designed, dependable items that stand up to everyday use. Alongside our own manufactured range, we also carefully research, select and source high‑quality products from trusted partners. This approach allows us to offer a comprehensive selection of goods without compromising on quality, value or integrity.

As we continue to grow, we remain committed to the principles that shaped our business from day one; honesty, quality and genuine care for our customers, ensuring we remain a retailer people can rely on for years to come.