0
Free Delivery on all orders!
The Rackhams Guarantee
Directions 2 x La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Denim Blue
£10.92
Sale - Save 5%
Fast & Free Delivery *
Backed by the Rackhams Guarantee
UK Customer Support
Rated Excellent by Customers on Google
For bold colour with a cult following, La Riche Directions Denim Blue delivers semi-permanent hair colour in a fully mixable formula. Directions has been making its hair dye range for over 30 years, with 46 shades available to blend and customise.
This listing includes 2 x 100ml tubs in the same shade. The formula is 100% vegan and made without ammonia, peroxide or PPD. Directions Hair Dye is also cruelty-free, with no animal testing.
Key features
- Semi-permanent hair colour in Denim Blue
- Pack contains 2 x 100ml tubs of the same shade
- 46 fully mixable shades in the Directions range
- 100% vegan formula
- No ammonia, peroxide or PPD
- Not tested on animals
- Over 30 years of Directions Hair Dye production
Rackhams Reference : T8YZI6AND5
Save 5%
This product is supplied by one of our approved partners.
Rackhams brings together a curated group of trusted partners so you can shop a wider range of premium products in one place — all backed and guaranteed by Rackhams.
We remain your single point of contact for every order, managing your experience from checkout through to delivery and after-sales support.
Learn more about the Rackhams Guarantee.
Joico Defy Damage Protective Masque - 150ml
£12.77
£25.60
Coco & Eve Hair Treatments Sweet Repair Hair Mask
£11.94
£13.00
Coco & Eve Hair Treatments Like A Virgin Hair Masque
£12.51
£15.00
Save 10%
HENNAPLUS Men's Own Dark Blonde 80ml
£10.64
£11.82
Hair Gain Hair Mask
£11.55
£14.50
Recently viewed
Save 5%
Save 5%
Save 5%
Save 5%
Save 5%
Save 5%
Save 5%
© 2026 Rackhams Retail Limited
Follow us
Pay securely with:
* Delivery availability varies depending on post code & time of order, an estimated delivery date will be provided at checkout.
Terms & Conditions Cookie Settings Privacy Policy