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For bold colour with a cult following, La Riche Directions Semi-Permanent Hair Colour in Denim Blue delivers a vivid shade from a brand that has been producing Directions hair dye for over 30 years. This set includes four 100ml tubs of the same colour, ideal for stocking up or keeping your shade consistent across applications.
The formula is fully mixable with the wider Directions colour range, opening up custom colour options. Each dye is vegan and made without ammonia, peroxide, or PPD, and it is not tested on animals. Directions also notes conditioning and cleansing qualities, alongside emulsifying and antistatic properties.
Rackhams Reference : RNWBHDVDTY
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