£20.66
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What it does
Eliminates brassiness, softens the hair, and boosts shine in both natural and colour-treated blondes.
How it works
A violet-infused, colour-enhancing formula helps brighten and balance blonde, white and silver tones.
Added bonus
Nourishing conditioners and botanical extracts deliver hydration while enhancing luminosity.
Paraben free - Gluten Free - Colour Safe - Sulfate Free
Gorgeous Approved because it neutralises brassiness and keeps blondes cool, clean, and radiant
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner
Aqua (Water, Eau), Behentrimonium Chloride, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Quaternium-87, Amodimethicone, Isopropyl Alcohol, Glycerin, Helianthus Annuus Seed Oil, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius Oleosomes, Carthamus Tinctorius Seed Oil, Curcuma Longa Root Extract, Macadamia Ternifolia Seed Oil, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lecithin, Alcohol, C11-15 Alketh-7, C12-16 Alketh-9, C13-14 Isoalkane, Cetrimonium Chloride, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, HEA/Sodium Acryloyldimethyltaurate/Steareth-20 Methacrylate Copolymer, Lactic Acid, Polyquaternium-37, Polysorbate 80, PPG-1 Trideceth-6, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Sodium Chloride, Tetrasodium EDTA, Trideceth-12, Trideceth-15, Trideceth-3, Trimethylsiloxyamodimethicone, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Parfum (Fragrance), Benzyl Benzoate, Acid Red 33 (CI 17200), Acid Violet 43 (CI 60730)
Avoid contact with eyes. If irritation occurs, seek medical advice and discontinue use
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