Switch, Made to Stick, The Power of Moments Collection 3 Books Set Chip Heath and Dan Heath

Switch, Made to Stick and The Power of Moments by Chip Heath and Dan Heath are presented together in a three-book set. The collection brings together the authors’ bestselling writing on change, communication and the creation of memorable experiences.

Included titles

• Switch
• Made to Stick
• The Power of Moments

Key details

• Three-book collection by Chip Heath and Dan Heath
• Includes Switch, Made to Stick and The Power of Moments
• The Power of Moments is described as a New York Times bestseller

Synopses

Switch

Change can be slow and unsettling, with setbacks that easily disrupt good intentions. Chip and Dan Heath explore why attention so often fixes on obstacles rather than the desired outcome, and how understanding the mind can point to practical shortcuts for shifting behaviour.

Made to Stick

Why do some ideas linger while others disappear? Using examples ranging from urban legends to compelling headlines, the authors examine the “hooks” that help information stay memorable, drawing on more than ten years of study and introducing concepts such as the Velcro Theory of Memory and “curiosity gaps”.

The Power of Moments

Chip and Dan Heath look at how brief experiences can jolt, elevate and change us, and how these moments can be shaped in both life and work. With examples that include teaching, healthcare and family life, they consider ways to create experiences that endure as lasting memories.

Rackhams Reference : X4MUPD3NPE