Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is a strategy and leadership book by W. Chan Kim and Renée Mauborgne. This updated and expanded edition adds new content from the authors, including additional chapters and refreshed case material.

Key details

• Expanded edition with new and updated content
• Includes a new author preface: Help! My Ocean Is Turning Red
• Cases and examples updated to bring them up to the present time
• Adds two new chapters and expands a third: Alignment, Renewal, and Red Ocean Traps
• Published in 49 languages
• Over 4 million copies sold

Synopsis

Widely adopted by organisations across industries, this perennial bestseller challenges conventional assumptions about what drives strategic success. Kim and Mauborgne argue that intense competition leads to a “red ocean” of rivals fighting over a shrinking profit pool, and propose an alternative: creating “blue oceans”, or untapped market spaces with room for growth.

Drawing on a study of 150 strategic moves spanning more than 100 years and 30 industries, the book sets out a systematic approach designed to make competition irrelevant. The expanded edition responds to readers’ most pressing questions from the past decade, with updated examples and new chapters that develop the authors’ thinking.

Rackhams Reference : C1GLWIHT4L