Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World by Gary Vaynerchuk

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World is the seventh business book by bestselling author, entrepreneur and investor Gary Vaynerchuk. It focuses on modern advertising strategies grounded in social media, with advice aimed at strengthening brand development, increasing sales and competing effectively.

The book follows on from Vaynerchuk’s 2013 bestseller Jab, Jab, Jab, Right Hook, reflecting changes in platforms, shifting relevance and algorithms that encourage new styles of content. He argues that fast-growing businesses, brands, content creators and influencers share an ability to tell stories in areas of underpriced attention, which he places largely across a small number of social media platforms. Drawing on more than 20 years of business and marketing success, he highlights what he calls the “TikTokification of Social Media”, where content is increasingly distributed according to what users are interested in rather than who they follow.

Key details

• Business book by Gary Vaynerchuk
• Described as the author’s seventh business title
• Centres on social media-led modern advertising strategies
• Discusses platform and algorithm changes since 2013
• Explores the “TikTokification of Social Media” concept

Synopsis

Vaynerchuk sets out an approach to building brand and sales by identifying and using underpriced attention across social media platforms. He provides guidance on understanding attention, including where it exists and how it can be leveraged, alongside advice on producing relevant, strategic content. The book also covers using modern advertising platforms to support brand building and sales growth in a rapidly changing environment.