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Edge The Diary of a CEO: The 33 Laws of Business and Life is presented as a paperback that focuses on principles designed to endure, rather than on business strategy that shifts over time. The author draws on their own entrepreneurial experience and insights gathered through thousands of podcast interviews to outline a set of laws intended to apply across industries.
Rooted in psychology and behavioural science, the book is also informed by surveys of tens of thousands of people across continents and age groups, alongside conversations with highly successful guests featured on the author’s chart-topping podcast. It positions these laws as fundamental guidelines aimed at supporting excellence, now and in the future.
This book sets out principles intended to stand the test of time, rather than offering a guide to changing business strategy. It brings together the author’s experience, large-scale survey insights, and lessons drawn from podcast conversations with successful individuals, framing them as fundamental laws aimed at ensuring excellence.
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