Gary Vaynerchuk Collection 3 Books Set (Crushing It, Crush It! & [Hardcover] Twelve and a Half)

This three-book set brings together key works by Gary Vaynerchuk: Twelve and a Half, Crushing It! and Crush It!. Across the collection, the focus moves between leadership and emotional intelligence, and practical thinking on building and expanding a personal brand online.

Twelve and a Half considers how decision-making has often favoured “hard” skills, while “soft” skills such as self-awareness and curiosity can be overlooked because they are harder to quantify. Crushing It! and Crush It! turn to personal branding and the internet, including platform-by-platform discussion and guidance on using interests as the basis for a business.

Included titles

• Twelve and a Half [Hardcover]
• Crushing It! [Paperback]
• Crush It! [Paperback]

Key details

• Three-book collection by Gary Vaynerchuk
• Includes one hardback and two paperbacks
• Twelve and a Half in hardback format
• Crushing It! and Crush It! in paperback format

Synopses

Twelve and a Half

This book looks at how leaders have often relied on “hard” skills, while emotional intelligence is downplayed. It discusses soft skills including self-awareness and curiosity, and how they can be treated as difficult to measure and therefore less emphasised in business education and institutions. It also challenges the view that emotional intelligence is simply a “nice to have”.

Crushing It!

Gary Vaynerchuk reviews major social media platforms with the aim of explaining how to amplify a personal brand on each one. It combines theoretical and tactical advice across platforms including Twitter, Facebook, YouTube, Instagram, Pinterest and Snapchat, alongside podcast platforms such as Spotify, Soundcloud, iHeartRadio and iTunes. Emerging platforms including Musical.ly are also referenced.

Crush It!

In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk outlines how the internet can be used to turn real interests into businesses. The description refers to his experience building his family business from a local wine shop into a national industry leader, and later using video to develop his personal brand.