Best friends Michael and Toks co-founded SOUL CAP — a disruptive swim-care brand leading the change for diversity and inclusivity in the world of swimming.
Growing up not knowing how to swim, they took adult swimming lessons where they met a woman of colour who struggled with her “one-size-fits-all” swim cap. That moment revealed a gap in the industry for swimmers with voluminous hair — and inspired them to create their own.
From that spark, SOUL CAP was born. Today, the brand offers premium silicone swim caps in a range of sizes for every hair type, alongside goggles and adjustable swimwear designed to fit the unique variations of every face and body shape.
Driven by passion and purpose, SOUL CAP continues to prove that swimming is no longer a one-size-fits-all industry — with over 200,000 caps sold worldwide, and a growing community united by confidence, comfort, and inclusion in and out of the water.