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This two-book collection brings together Start With Why by Simon Sinek and The $100 Startup by Chris Guillebeau. Both titles explore different approaches to work and purpose, from how influential people communicate to how individuals can rethink traditional employment.
In Start With Why, Sinek describes a shared pattern in the way the world’s most influential people think, act and communicate, and presents the idea that understanding a clear “why” sits at the centre of their success. The $100 Startup focuses on changing your working life, suggesting that it is possible to move away from a nine-to-five role and begin working independently without an MBA or a large investment.
The book argues that the people with the greatest influence share a distinctive way of thinking, acting and communicating. It centres on the idea that recognising and articulating a clear “why” is fundamental, and aims to help readers identify their own.
This title challenges the assumption that a nine-to-five job in a large company is the only route to meeting everyday financial commitments. It presents the possibility of leaving the “rat race” to start working independently, without needing an MBA or a large investment.
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