Crushing It: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too

In Crushing It: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too, four-time New York Times bestselling author Gary Vaynerchuk shares lessons drawn from the experiences of influencers and entrepreneurs who chose to step away from a predictable corporate route to pursue their ambitions. The book brings together inspiration and practical insight from people who have built thriving businesses and distinctive personal brands.

Building on his 2009 international bestseller Crush It, Vaynerchuk explains why a vibrant personal brand matters even more today, outlining what has changed and which principles remain timeless. He also presents stories of entrepreneurs who have applied the ideas from Crush It, linking their progress to an understanding of social media platforms and a commitment to using these tools to their full potential.

Key details

• Author: Gary Vaynerchuk
• Builds on the author’s 2009 international bestseller Crush It
• Includes stories and examples from influencers and entrepreneurs
• Discusses major social media platforms including Twitter, Facebook, YouTube, Instagram, Pinterest and Snapchat
• Covers podcast platforms including Spotify, Soundcloud, iHeartRadio and iTunes, plus emerging platforms such as Musical.ly

Synopsis

Vaynerchuk examines major social media platforms and explains how to amplify a personal brand across each one, combining theoretical and tactical guidance. He addresses established channels alongside podcast platforms and newer services, and adds nuances, tips and tweaks intended to enhance familiar strategies. Positioned as a guide to building a personal path to professional and financial success, the book emphasises living life on your own terms rather than focusing on getting rich.