Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight

Shoe Dog: A Memoir by the Creator of NIKE is written by Phil Knight. This book is a memoir.

Synopsis

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and set up a company with the aim of importing high-quality, low-cost athletic shoes from Japan. He began by selling shoes from the boot of his Plymouth and grossed $8000 in his first year; Nike’s annual sales later topped $30 billion, and the swoosh became a widely recognised symbol around the world.

Knight, described as the man behind the swoosh, recounts his story for the first time, beginning with the decision he made at 24 to start his own business. He describes the risks, setbacks and early successes he faced, and recalls how his first partners and employees became a close-knit group as they worked towards a shared mission and belief in the spirit of sport. The memoir is presented as rich with insight, humour and hard-won wisdom, and includes lessons about building something from scratch, overcoming adversity and leaving your mark on the world.