The Go-giver Influencer : A Little Story About a Most Persuasive Idea by Bob Burg

The Go-giver Influencer: A Little Story About a Most Persuasive Idea by Bob Burg is a parable from the bestselling authors of The Go-Giver, Go-Givers Sell More and The Go-Giver Leader. It is presented as a story about the paradox of getting ahead by putting other people’s interests first.

• Author: Bob Burg
• Related titles referenced: The Go-Giver, Go-Givers Sell More, The Go-Giver Leader

Centred on two young, ambitious businesspeople, the book follows Gillian Waters, chief buyer for Smith & Banks, and Jackson Hill, founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each wants something the other can provide: Jackson sees Smith & Banks as a route to reaching more animals with his products, while Gillian believes Angels Clothed in Fur could offer her company a distinctive, high-quality line—if she can secure an exclusive.

As negotiations become adversarial and frustrating, both Gillian and Jackson separately meet a mysterious yet kindly mentor. Over the course of a week, each learns what is described as the heart of their mentor’s philosophy: The Five Secrets of Genuine Influence, leading to an ending intended to surprise and to offer lessons for resolving conflicts and influencing others.

Rackhams Reference : UYLMXWYYP7