The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership

The Personal MBA is described as a bestselling business classic and is framed as an alternative to attending business school. It suggests that completing an MBA at a leading institution can demand a significant commitment of both time and money, and questions whether that investment makes sense for readers who are not planning to work in consulting or investment banking.

With an emphasis on practical understanding, the book sets out straightforward mental models across subjects presented as central to commercial success. It covers core areas such as products and marketing, and also explores topics including teamwork and systems, bringing together key knowledge connected to marketing, management and leadership.

Key details

• Business title positioned as an alternative to business school
• Described as a bestselling business classic
• Discusses the time and money involved in a top institution MBA
• Covers products and marketing fundamentals
• Includes discussion of teamwork and systems
• Addresses marketing, management and leadership

Synopsis

The Personal MBA challenges the value of paying for a top business school MBA, particularly for readers who are not aiming for careers in consulting or investment banking. It presents simple mental models for subjects it describes as essential to commercial success, from product and marketing basics to the dynamics of teamwork and systems, with a focus on marketing, management and leadership.