The Tipping Point by Malcolm Gladwell

The Tipping Point by Malcolm Gladwell is presented here with the subtitle How Little Things Can Make a Big Difference. It is described as a book in which Gladwell explains and analyses the concept of the “tipping point”.

Key details

• Author: Malcolm Gladwell
• Title: The Tipping Point
• Subtitle: How Little Things Can Make a Big Difference
• Explores the idea of the “tipping point”

Synopsis

In this book, Malcolm Gladwell examines the “tipping point”, described as the moment when ideas, trends and social behaviour cross a threshold and spread rapidly. Looking beneath the surface of familiar occurrences in everyday life, he sets out the social dynamics that can lead to sudden change.

The source text includes endorsements describing the book as a “page-turner” and “concise” while also being “packed with social power”, with comments attributed to Michael Lewis and George Stephanopoulos.