Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

Crush It!: Why NOW Is the Time to Cash In on Your Passion is written by Gary Vaynerchuk. It focuses on using the power of the Internet to turn personal interests into real businesses.

Key details

• Author: Gary Vaynerchuk
• Full title: Crush It!: Why NOW Is the Time to Cash In on Your Passion
• Centres on building a personal brand online
• Explores turning passions into businesses using the Internet

Synopsis

Written for readers with a hobby or obsession they want to pursue more fully, this book sets out an approach to making a living from what you love. Gary Vaynerchuk explains how to use the reach of the Internet to convert genuine interests into practical business opportunities.

Drawing on his experience growing his family business from a local wine shop into a national industry leader, he describes how he used video and the methods shared here to reshape his life and earning potential by developing his personal brand. Presented as a step-by-step guide, it positions itself as a driver’s manual for modern business and online entrepreneurship.