Tiny Habits: Why Starting Small Makes Lasting Change Easy by BJ Fogg

Tiny Habits: Why Starting Small Makes Lasting Change Easy is a book by BJ Fogg. It presents a science-based approach to making lasting change by beginning with small actions.

Synopsis

The book argues that improving your life can be simpler than it appears, whether the aim is losing weight, sleeping more, or restoring work/life balance, and that the key is to start small. It challenges the idea that better health and productivity depend on willpower, constant lifestyle changes, or the latest fad, suggesting that radical overhauls do not work in areas such as diet, fitness plans, or jobs.

Instead, it recommends building momentum through quick wins and embedding tiny habits into everyday routines. Drawing on BJ Fogg’s work as a research psychologist and founder of the Behaviour Design Lab at Stanford, the approach focuses on what is easy to change and what you want to do, rather than what is hard or what you feel you should do.

Key details

• Author: BJ Fogg
• Title: Tiny Habits: Why Starting Small Makes Lasting Change Easy
• Based on a science-based approach to behaviour change
• Draws on twenty years of research
• Informed by experience coaching over 40,000 people