Creative Confidence Unleashing The Creative Potential Within Us All

Creative Confidence: Unleashing The Creative Potential Within Us All is a book by David Kelley and Tom Kelley, founders of IDEO. It focuses on creativity and innovation, challenging the idea that these are limited to so-called “creative types”.

Key details

• Written by David Kelley and Tom Kelley
• From the founders of IDEO, described as an award-winning design firm
• Explores creativity, innovation and design
• Draws on stories from the authors’ work at IDEO and with leading companies and design firms

Synopsis

The authors argue that creativity is not reserved for a select group, and that everyone has creative ability. Using an accessible narrative and examples from their professional experience, they set out principles and strategies intended to help readers tap into their creative potential.

The book applies these ideas to both working life and personal life, with an emphasis on approaching and solving problems in new ways. It is presented as a guide to becoming more productive and successful in careers and everyday life.