Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering is a New York Times bestseller by Malcolm Gladwell. Published twenty-five years after his first book, it returns to his exploration of social epidemics and tipping points.

Key details

• Author: Malcolm Gladwell
• New York Times bestseller
• Engages with the ideas of The Tipping Point
• Published twenty-five years after the author’s first book

Synopsis

Gladwell revisits the lessons of The Tipping Point, presenting them in what the source describes as a startling and revealing new light, with particular attention to the darker side of contagious phenomena. His enquiry moves through questions of place, institutions and social behaviour, taking in subjects as varied as why Miami is the way it is, why Ivy League schools place such emphasis on sport, and what the “Magic Third” might suggest for racial harmony.

Told through a sequence of stories, the book traces the emergence of a new and troubling form of social engineering, from the streets of Los Angeles and the world’s most successful bank robbers to a rediscovered 1970s television show said to have changed the world, and a historic experiment on a small cul-de-sac in northern California. It also sets out an alternate history of two major modern epidemics: COVID and the opioid crisis, making it suited to readers interested in social behaviour and the forces that shape it.

Rackhams Reference : 7FUJ39J2VG