Hooked: How to Build Habit-Forming Products by Nir Eyal

In Hooked: How to Build Habit-Forming Products, Nir Eyal considers why some products repeatedly capture attention while others struggle to gain traction. He focuses on the part habit plays in shaping engagement and explores whether there is a recognisable pattern behind the way technologies bring users back.

Eyal sets out his Hook Model, a four-step process intended to be designed into products to encourage customer behaviour through repeated “hook cycles”. Presented as a how-to guide rather than abstract theory, the book draws on the author’s research, consulting and practical experience. It is written for product managers, designers, marketers and start-up founders, and also for readers interested in how products influence behaviour, with examples including the iPhone, Twitter, Pinterest and the Bible App.

Key details

• Author: Nir Eyal
• Introduces the Hook Model, a four-step process
• Explores “hook cycles” designed to encourage repeat engagement
• Informed by the author’s research, consulting and practical experience
• Examples include the iPhone, Twitter, Pinterest and the Bible App

Synopsis

Hooked: How to Build Habit-Forming Products examines why people return to certain products out of habit and why others fail to hold attention. It outlines the Hook Model and explains how a four-step process can be embedded to encourage customer behaviour over time. Framed as a practical guide, it is aimed at those involved in creating and marketing products, as well as anyone seeking to understand how products shape behaviour.