Its Not How Good You Are Its How Good You Want To Be The Worlds Best-selling Book By Paul Arden

Its Not How Good You Are Its How Good You Want To Be is a handbook by Paul Arden. It is presented as a small, pocket-style book focused on succeeding in the modern world, with an emphasis on advertising.

Key details

• Author: Paul Arden
• Described as a handbook on success
• Draws on insight from the world of advertising
• Covers topics including problem solving, responding to a brief and communication
• Also addresses creativity, making mistakes and “playing your cards right”
• Structured as easy-to-digest, bite-sized spreads

Synopsis

Described as a “pocket bible”, this book sets out practical wisdom on how to succeed, aimed at both the talented and the timid. It explores a wide range of issues, from problem solving and responding to a brief to communicating effectively and handling mistakes.

Presented as an uplifting and humorous read, it offers a distinctive view of advertising through a quirky mix of quotes, facts, pictures, wit and advice, arranged in concise, accessible sections.